I help sports organisations, brands, and athletes grow through strategy, performance, and partnerships.
Sports Consultancy
JR Sports Consultancy helps sporting organisations build, grow, and win.
We specialise in developing high-performance teams, securing investment and commercial partnerships, driving end-to-end marketing strategy, and maximising athlete and brand sponsorship return. We also design and deliver social impact and sustainability initiatives that strengthen reputation, unlock funding, and create long-term value.
Specialists in Endurance Sports: Transforming Cycling, Triathlon, and Industry Performance.
Welcome to JR Consultancy, where professional cycling experience meets strategic business insight. With proven success in elite team leadership, coaching sponsorship development, and embedding sustainable practices, I deliver actionable solutions tailored to the cycling and sports industry.
Performance Coaching
At JR Sports Consultancy, coaching is grounded in science and built on strong personal relationships with athletes. Understanding each individual, their objectives, and how training fits into their lifestyle is at the core of my approach.
Extensive experience working with endurance athletes across all levels, from novice to elite. With a degree in Sports Coaching and over a decade of experience in cycling, triathlon, and within National Governing Bodies, I bring a wealth of expertise to athlete development.
A coaching philosophy that is cantered around an event- and goal-driven approach, ensuring that every program is structured around an athlete’s aspirations and tailored to their lifestyle.
Consultancy
At JR Sports Consultancy, we combine real high performance experience with commercial clarity.
We specialise in operating and advising professional teams, navigating the demands of elite sport, and managing complex financial and operational environments. Our background spans the full ecosystem of endemic and non endemic partners, giving us a clear understanding of how to structure, grow, and sustain high value commercial programmes.
Our work includes securing investment, building multi layer partnership portfolios, and delivering data led activation that strengthens both performance outcomes and brand return. We also provide white label marketing support for some of the most influential organisations in the endurance sports space, helping them create campaigns, content, and strategy that cut through and drive measurable impact.
Everything we deliver is focused on long term value, stronger performance pathways, and partnerships that genuinely work for athletes, teams, and organisations.
Areas of Excellence
Professional Team Leadership
Professional team leadership built on real high-performance experience covering operational management, performance structures, financial oversight, commercial strategy, and partner delivery to help teams grow sustainably, compete effectively, and run with clarity and purpose.
Bespoke 1:1 Coaching
Personalised, science-based coaching for endurance athletes and teams combining sports science, high-performance insight, and real-world expertise to deliver sustainable progress, smarter training, improved resilience, and consistent results across cycling, triathlon, and running.
Sustainability Strategies
Sustainable performance and operations built for the long term supporting athletes, teams, and organisations with responsible planning, efficient resource use, reduced waste, smarter travel, and resilient systems that meet modern environmental and commercial expectations.
Marketing
Strategic, creative marketing for endurance sport combining brand positioning, campaign design, content creation, and partnership activation to drive visibility, engagement, and commercial return for teams, athletes, and organisations.
Brand Building & Creative Direction
Creative brand development for sport shaping identity, tone, visuals, and storytelling to elevate teams, events, and organisations with clear, compelling narratives that resonate across digital platforms and commercial partners.
Community & Social Impact
Designing programmes that strengthen communities and widen access to sport and physical activity. Linking participation, equality, and local engagement with measurable social outcomes that attract funding, support partners, and build long-term organisational credibility.
It’s all about a dialogue.
A few words from our clients.
Jack is a driven leader who adapts his message to any audience and leads by example. His passion for sport and sports science keeps him ahead in a fast-paced, competitive environment.
Tom Timothy
Commercial Lead. - OVO
Jack makes sponsors feel genuinely valued and involved. Even in a short time, it’s been the best sponsorship experience I’ve had in 20 years. His grasp of sponsor needs is refreshing, he could teach seasoned managers a thing or two. A real pleasure to share his vision and work with him.
Dean Jackson
Founder - HUUB LTD
For our first sports team sponsorship, Jack made everything clear and easy to navigate. He’s gone above and beyond to ensure we get real value from the partnership and that it works for everyone. A genuine pleasure to work with and a true professional.
Andy Banks
CEO - Venture Forge
